Industry

AI Software

Employer

Bodygram

Showing off Bodygram's proprietary AI model in a new website

Role

Design Lead, Implementation

Tools

Figma, Webflow, ChatGPT, Slack

Brief

Create Bodygram's new homepage, focusing on our technology, services and successes.

Overview

I was responsible for the redesign and implementation of Bodygram's new commercial website, overseeing the project from concept to launch. The goal was to modernise the site’s visual identity, clarify our product offering, and create a flexible marketing platform that could evolve with our business needs.

I handled various aspects of the build:

  • UX/UI design

  • Visual and brand direction

  • Mobile responsive layouts

  • Image sourcing and editing

  • Marketing copy, and general copywriting

  • SEO and performance optimisation

The site also includes live embedded elements from our core application, allowing prospects and partners to preview our technology directly in-browser and showcasing the functionality of our applications.

This project helped modernise our brand's online presence and improve marketing workflows; allowing management, sales, and product teams to update content quickly without engineering support. The Webflow CMS and custom components were built to supporting both localised content and future expansion.

Bodygram can attract new clients from its demos, service details, and impressive case studies list. Thanks to the integrated CMS, content can be maintained by anyone within the company, with minimal effort.