Industry
AI Software
Employer
Bodygram
Showing off Bodygram's proprietary AI model in a new website
Role
Design Lead, Implementation
Tools
Figma, Webflow, ChatGPT, Slack
Brief
Create Bodygram's new homepage, focusing on our technology, services and successes.
Overview
I was responsible for the redesign and implementation of Bodygram's new commercial website, overseeing the project from concept to launch. The goal was to modernise the site’s visual identity, clarify our product offering, and create a flexible marketing platform that could evolve with our business needs.
I handled various aspects of the build:
UX/UI design
Visual and brand direction
Mobile responsive layouts
Image sourcing and editing
Marketing copy, and general copywriting
SEO and performance optimisation
The site also includes live embedded elements from our core application, allowing prospects and partners to preview our technology directly in-browser and showcasing the functionality of our applications.
This project helped modernise our brand's online presence and improve marketing workflows; allowing management, sales, and product teams to update content quickly without engineering support. The Webflow CMS and custom components were built to supporting both localised content and future expansion.